Since 2004, Lawrence Alexander has worked as an art director with a few of the top advertising agencies in Dallas, Texas. During his experiences, Lawrence was exposed to
 many different forms of advertising such as print, web, broadcast, POP, direct mail, branding, and promotional advertising. With this, he is also experienced in Adobe CS 3-6 along with CC, Photoshop, Illustrator, In Design, and Power Point among other software on both Mac and PC platforms. He feels that being an art director stretches the mind and capabilities of the artist in order to grab the attention and challenge the thinking of the consumer. All this comes from the concept, which is the foundation of the execution. What drives Lawrence is deciding how the message would be presented through many different mediums working towards the finished product.

Born in Houston, Texas and raised in Dallas, Texas. Since the age of four, Lawrence has been evolved with art in some sort of way from painting to drawing characters in sketchbooks. Later, he went to Skyline High School in Dallas, Texas where he studied in the Ad Design cluster, played football studied Tae Kwon Do at the Park South YMCA. Later, he would go on to study Capoeira-Angola de Sao Bento Grande with Os Malandros de Mestre Touro. Lawrence studied Communication Design in college. In 2003, he graduated from Texas A&M - Commerce with a degree in Communication Design focusing on Art Direction.